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KMR Cars Privacy Policy

Privacy Notice
Everything we do at KMR Cars is about you! We take our customers privacy and security very seriously and are 100% committed to protecting it so you can use our services without a single worry.

We are committed to ensuring that your information is kept safe, secure and used responsibly. To ensure this, security measures have put in place to protect it. We are committed to collecting and using personal data fairly and in accordance with the requirements of the General Data Protection Regulation (GDPR).


About us
Company Name: KMR Travel Limited

Company Number: 10674798

Trading Address: 102-104 Hawthorn Road, Kingstanding, Birmingham, B44 8QP

Telephone: 0121 373 22 44



What kind of personal information we use?
We use personal information depending on the products and services we deliver or offer to you. For all products and services, we may need to use the following personal data: name, address, email address, telephone number, information we receive from any fraud prevention agencies, or licensing agency or service. Where you use our websites, we will collect your Internet Protocol (IP) address and information about your browsing behaviour.

We might also need health information to help us support our customers who have a vulnerability, so we can cater our services appropriately.

What information do we collect about you?
We collect personal data -


If you fill out a form via paper, website or our mobile app we collect your name and contact details (including your address, telephone number.


We also collect details of your interactions with us through our customer contact centres, in store, online or via our apps.  For example, when you telephone one of our contact centres, we collect notes of our conversations with you and details of your query All calls are recorded training and monitoring purposes. We also collect information about the journeys that you make, your saved items, any complaints and comments that you make.


Each time you visit one of our websites, we will also automatically collect information and personal data about your computer for system administration including, where available, your IP address, operating system and browser type.  We do this to help us analyse how users use the websites (including behaviour patterns and the tracking of visits across multiple devices), to establish more about our website users and to assist us in managing your account and improving your online experience.  We also collect information about your activities on our websites, for example what services you are looking at.

From other organisations such as fraud prevention and licensing agencies;


Why do we need your information?

The main purpose for which we use your information is to provide you with the service that you request from us and to send you offers and promotions that you may be interested in.


We use your information:

  • to provide you with services requested from you

  • take payments for the services you have requested and to give refunds when needed;

  • to provide a valuable customer service and to support you

  • to develop and improve our products and services

  • to develop and improve our websites to further improve your experience.

  • to provide you with information that you request from us or which we feel may interest you. We may send you marketing information by email, SMS or post.  This can include information about new products and offers that you may find interesting;

  • to run surveys and competitions

  • to notify you about changes in our services or prices.

  • maintaining records of our business, as required by law – for instance, keeping records of our accounts and of journeys;

  • sharing your personal data with any person to whom we may transfer, or may consider transferring any of our rights or business; and


Compliance with legal obligations:
Understanding how our customers use our products and services, so we can improve these.
Contacting you to make you aware of these products and services with your permission – note: we may contact you for a reasonable period after you cease your relationship with us;

Improving our systems and processes, which may include using your personal data to test the accuracy of these, but only where it is essential to do so;
To recover money owed to us;
To otherwise exercise our rights under our contracts with you for the provision of the products and services you hold;

To invite you to participate in market research and customer surveys;
Sharing your personal data with any person to whom we may transfer or may consider transferring any of our rights or business; and
To share information with third parties for the purpose of preventing fraud and crime.


Retention of your personal data

We will only keep your information for how long we are obliged, under relevant legislation and regulation, or where no such rules apply, for no longer than it is necessary for our lawful purposes. This will usually be no more than seven years from the point at which the obligation to retain a record containing your personal data begins. The retention period of your personal data may need to be extended where we require this to bring or defend legal claims. We may also retain data for longer periods for statistical purposes, and if so we will anonymise or pseudonymise this.


What Rights do you have?

You have a number of rights under the Data Protection Laws in relation to the way we process your personal data, which are set out below.  You may contact us using the details at the beginning of this privacy policy to exercise any of these rights.

You have the right to request access to your personal data. Which can be done via the following
By post: to “KMR Travel Limited, 102 – 104 Hawthorn Road, Kingstanding, Birmingham, B44 8QP”
By telephone: on 0800 583 6660


You have the right to ask us to rectify your personal data if it is not accurate or not complete.

Your data protection rights are subject to certain restrictions and conditions. We will assess your request and where we decide not to act upon this, we will notify you of our reasons for this. We will not make a charge for handing your rights request, unless we consider this to be manifestly unfounded or excessive

You have the right to be provided with clear and easily understandable information about how we use your personal data and your rights. This notice fulfils that right

You have the right to withdraw consent that you have given at any time. Please contact us if you want to do so. If you withdraw your consent, we may not be able to provide certain products or services to you. If this is the case, we will notify you.

You have the right to object to our processing of your personal data on the basis of our legitimate business interests, unless we are able to demonstrate that, on balance, our legitimate interests override your rights, or we need to continue processing your personal data for the establishment, exercise or defence of legal claims.


We always give you the choice of whether or not you wish to receive marketing communications from us.


By contacting us via you can tell us that you do not wish to receive marketing communications from us and we will update your records. You can also click on the unsubscribe link in any promotional emails.


What if you have a complaint?

If you have any concerns regarding our processing of your personal data, or are not satisfied with our handing of any request made by you, or would otherwise like to make a complaint, please contact our customer contact centre in the first instance using the details at the start of this privacy policy, so that they can do their very best to sort out the problem.


You can also contact the Information Commissioner's Office at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF


Changes to this Privacy Policy

We will take all measures necessary to communicate any changes to this privacy policy to you, and will post any updated privacy policies on this page.

This policy was last reviewed and updated in May 2018.

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